Ten Local SEO tips that will get you to the top


SEO has been known to elevate the visibility of different businesses, including the least known brands, by setting them in front of the right target audiences and at the top of search engines results. Ideally, the goal of every business owner is to grow their audience reach while realising the maximum impact on the business and marketing campaigns.

Local SEO involves optimising a website for a local audience, which befits as the most appropriate target group for products. The danger of failing to practice proper local SEO is losing your clientele and market share to your competitors. This article will guide you in finding ways to optimise your website for local searches:

Get on Google My Business

Internet users rely on business listings to gather information about a particular brand, and as a business owner, you want to ease their search by providing adequate and correct information. On Google My Business, you can ensure that your name, contact details, address and location are right. Further, you should take account of a brief description of what your business is about, with a viable link to your website.

Be careful to ensure that all your business addresses provided on different sites online have the same format, not just for the sake of consistency, but so it is more convenient for search engines and audiences to find you online. Make your business listing as appealing as possible, by providing visuals, including, images, business logo, and relevant photographs, all of which should be of good quality.

NAP Citation consistencies

Name, Address and Phone Number (NAP) citations comprise of your NAP online. It is paramount that the NAP details you provide online are consistent, one, to avoid confusing the audience, and two, for proper indexing by search engines.

Citation consistency is a crucial factor in local search rankings, and while you work to ensure that your NAP gets a lot of mentions online, you must be deliberate on exactly matching the details, and you can achieve this through Google My Business. Be careful to avoid inconsistency errors through multiple phone numbers, brand name changes, among others.

Attain reviews for your products or brand

Reviews are a paramount local ranking factor. They provide direct feedback on what your local audience feel about your brand and the products or services you offer. The reviews also go a long way in boosting your rank on search engines and act as proof that people have tried your products and loved them. This social proof draws more people to your business because it serves as a recommendation from happy customers.

With reviews, you can be sure to note a significant improvement in the audience engagement, click-through rates, conversion rates. Concentrate on a couple of review sites like Google My Business, Facebook or Yelp.

Correctly use titles and description tags

The titles and metadata are the principal focus on which search engines and audiences find a business on the internet. For this reason, they can go a long way in communicating with your target audience, but more importantly, in catching their attention and drawing them to your articles.

The titles and description tags should capture the fundamental details in your content, your ideal primary keywords, and a clear call-to-action. Remember that the titles are a perfect way of categorising content, and are the eye catchers. With fantastic titles and luring meta descriptions, you are bound to experience more click-through rates, and ultimately, a lift in your traffic flow.

Local keyword research

You must know by now that keyword research is invaluable in the practice of proper SEO for websites. Ideally, keyword research helps you be on the same page with your target audience. For local visibility, the route to follow is to filter out your search results in the keyword research.

The niche titles you come up with should point you towards the key terms that your audience demands. When using a keyword tool like KW Finder or Google Keyword Planner, you want to narrow down your results for your topic by specifying your location. This way, the terms you determine will be specific in targeting your local audience, as well as put you ahead of the game over your competitors.

Create engaging and localised content

Regardless of the kind of SEO you want to practice, quality and highly engaging content are requisite to attaining the best results. For local SEO, you want to ensure that your content is not only engaging, but it also caters to your local audience. A piece of article can be valuable to an American, but not so much to an African.

Keep your research in depth so you can determine current topic areas that are relevant to your location. A great way is to generate content about local events, current news, regional trends, among others. Keep in touch with your surrounding community so you can identify topics on matters that directly involve them and would then be valuable and pertinent.

Indulge in local link building

Link building creates an excellent network of websites that offer adequate value to the market share. As you work to acquire links from prominent sites around the world, specifically in your industry, you must make emphasis on building links within your location.

Ideally, you must be deliberate on forming relationships with local websites in your industry by attending and participating in local events and forums, or simply starting relationships online. While the rich link structure stands to boost your appearance on SERP, it also creates a reliable library of information for your target audience, making you easier to find online.

Practice proper internal linking

Link earning is sure useful in the practice of SEO, but you cannot overlook the essence of internal linking. It does not cost much to refer your target audience to a couple of your previous work.

What internal linking does is remind search engines of some of your previous work, providing them with more information from which to crawl to consider for indexing. Internal linking points search engines to the information you deem important within your website. Further, it helps your target audience find more information from your old web pages that might be relevant to their queries.

Capitalize on social media

Social media has transitioned into such a powerful tool for digital marketing and networking. While you can use social media platforms to build relationships and work on your link building technique, you can source more benefits from the free-to-use platforms.

Social media has a well-defined structure of compartmentalising topics and ideas, as well as people. It is hence easier to track down an ideal local target audience to share your messages with, not to mention, increase your audience engagement and audience reach.

Use the different social media platforms, the groups, forums and communities, to build a substantial social media presence, having in mind that Google crawls social media platforms for information too. The more your local audience is aware of your existence as a brand, the higher your performance of search engines.

Concentrate on brand reputation

As you work to place your business in the eyes of the right local audience, you want it to be known as a credible brand. All your activities online add up to the credibility of your brand.

Be particularly careful in the way you handle customer feedbacks and how you relate with people on social media. Remember, the internet never forgets. Therefore, any information you share might be used for or against you in the future. The better your reputation, the more trustworthy your target audience considers you.



Local SEO can scale your brand to very high heights, and once the local environment is reasonably familiar with your brand, you gain more domain authority and can attract relevance internationally. For more information on how to achieve this, visit

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