Link Building strategies

SEO link types: definition, characteristics and advantages

Web positioning has been evolving in recent years. While at first the importance fell on the use of keywords, currently there are different techniques that are gaining strength. In this article, we explain the different types of SEO links, what they consist of, and their characteristics and advantages. Do you want to know more? Keep reading!

SEO link types

To carry out a strategy of link building as effective as possible is essential to know the different types of SEO link that exist and how to use them before you get going.

SEO link types

Internal links

We start the list of SEO link types with internal links. These are hyperlinks between two pages within the website itself. That is, they belong to the same domain.

For example, in the case of having a blog you can link an article published with another of the same subject. This will arouse interest among readers and increase the time spent on your website.

Proper use of internal links will also help search engines crawl new content and categorize it.

Internal links are divided into two groups:

. Navigation links: menus, sidebars, footer, etc.

. Contextual links: within articles and texts.

Advantages of Internal Linking

We already know what internal links are, but what are their advantages?

Improve user experience: If a user wants to find more information about a word or topic related to your article, a direct link to the explanation will certainly improve their experience. Google prioritizes satisfaction, so it will be a plus to improve the positioning of a website.

. Reduce the bounce rate: Internal links make it easier for the visitor to navigate. The use of related hyperlinks increases the number of page views and the permanence on a site.

. Help Google to classify your website: We could say that this type of SEO link allows Google to get an idea of ​​your specialty and the content you offer. Also to which sections you give more value.

. Transfer of authority: Through internal links we transfer authority and thus we can position the pages that interest us. It gives you the opportunity to position the URLs you prefer.

Avoid cannibalization: These hyperlinks will improve Google’s understanding of detecting important content on a website. Devising a strategy will help you to do so and thus avoid cannibalization. You will know what to prioritize.

External links

Second, among the most important SEO link types are external links. External links are those that point to a domain other than your website. A synonym for the external links is outbound links.

The number of external links is also important when it comes to being evaluated by search engines.

Be careful with abusing the use of these hyperlinks. An excessive number of them can be detrimental to the positioning. They must be related to the content and provide added value. If you go to spam or unreliable page, search engines could penalize you. To avoid this, external links to trusted and relevant sites should always be included.

On the other hand, if you do not want your external links to be evaluated by Google or other search engines, you will have to identify these hyperlinks with the no-follow attribute;

To find out if it is a suitable link or not, think about whether you would recommend that particular web page. If you are not clear on the answer, you better not do it.

In terms of quantity, too many external links could weaken the ranking of the website. One to three would be the correct number.

Advantages of External Linking

The advantages of external linking include the following:

They generate links with authorities: There are times when you link to another web page, it notices and returns another link to your content. It is a good way to generate links with other authoritative brands on their websites.

Improve the user experience: As in the case of internal links, external links also improve the user experience. When you offer the visitor quality-related content, it will position you as a reference source and you will gain credibility.

Greater possibilities of diffusion: It is the most obvious advantage. The more valuable information and links to websites that expand or validate the content, the more likely it will be shared on social networks. This indirectly helps build brand reputation and positions you better in SEO.

Dofollow links

Among the different types of SEO, links are do-follow links. These don’t actually exist. There is no HTML tag or attribute that is named like this. This term only exists to differentiate it from no-follow links. That is, by default, all links are dofollow.

It is an ordinary bond with no additives. In the case of wanting to convert the link to nofollow, we would have to add this tag.

These types of links facilitate the discovery of new pages and content on the Internet by search engines. It is visible to Google. He comes to tell the search engine to follow that link because it is of quality. The engines consider it as a vote of confidence towards that other web page. This, in short, causes the authority of that page to increase and yours to decrease.

This last point is the great disadvantage of this type of link: the transfer of authority.

It is true that, on the other hand, Google ends up implicitly adding the importance of your page. The search engine values ​​those who put these links since they relate their use to the generosity and the provision of valuable information.

Nofollow links

Finally, it is necessary to mention the existence in the list of types of SEO links to nofollow links. In contrast to dofollow, nofollow is an HTML attribute. In fact, documents on the Internet are encoded with this language and are used to tell the search engine not to follow it.

In addition, nofollow links do not add points to our website or increase notoriety, nor do they improve SEO positioning.

Google originally introduced this tag in 2005 with the goal of combating excessive negative link spam in blog comments. That’s why platforms like WordPress, for example, add the nofollow tag to comments with links by default.

To know if a link is dofollow or nofollow, we just have to right-click on the hyperlink that we want and select the “inspect” option. A part of the page code will automatically be displayed exactly at the point where the link is located. We will only have to look at the attributes that accompany the link and look for the tag «rel =» nofollow »» . If it does not appear, it is dofollow.

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